USO Entertainment Partnerships
A selection of studio integrations, talent campaigns, and multi-channel activations — each designed to serve the mission, the partner, and the audience simultaneously.
Channing Tatum & MGM Studios — Dog
The first fully studio-funded USO tour: MGM covered talent, crew, and content production in exchange for military installation access and authentic storytelling. A physical tour, a virtual engagement reaching troops overseas, studio-distributed content, and a talent-signed donor series — each element serving a different audience goal.
John Krasinski & Prime Video — Jack Ryan
When Krasinski shows up for the USO, his audience doesn't just see the USO — they see someone they trust choosing the USO. Co-branded across talent (4.8M followers) and Prime Video (6M followers) channels during peak holiday season. An awareness and affinity play designed to compound over time.
Jake Gyllenhaal & MGM — The Covenant
MGM came back the following year with a bigger title and a bigger star — the clearest proof the model delivers. The Covenant tour generated a talent-signed donor email and text campaign raising $53,271, converting studio-built awareness into direct fundraising impact.
Austin Butler, Jodie Comer & Norman Reedus — The Bikeriders
Three major talent names, one installation tour, entirely funded by Focus Features. The Bikeriders partnership demonstrates the model at scale — authentic military community storytelling that works for everyone at the table.
View on Instagram →Taylor Kitsch & Prime Video — Terminal List: Dark Wolf
Prime Video's continued investment across multiple titles reflects the sustained value the partnership model delivers for both sides. Dark Wolf marks their third integration, each one building on the last.
View on Instagram →Snoop Dogg — USO Virtual Tour
Brought Snoop Dogg directly to troops overseas through the USO's virtual programming — a moment that ranked among the most impactful virtual engagements the organization has ever produced.
Watch the Clip →Dave Portnoy & Miss Peaches — USO Canine Volunteer of the Year
Identifying cultural moments where unexpected talent alignment creates outsized reach and authenticity. The Canine Volunteer of the Year campaign demonstrates range: not every story needs a studio behind it.
View on Instagram →Food Network Series Finale
The Great Food Truck Race — Food Network
Leadership dismissed the talent relationship. I saw something different. Engineered access to Fleet Week with minimal resources, planted the seed in a live conversation, followed the thread to production, taught myself to write a full creative pitch, got it accepted, and delivered USO's feature in the series finale — reaching a mainstream linear television audience at no media spend. The relationship has since converted into a full organizational ambassadorship.
