Lauren Bronson — Strategic Marketing & Partnerships

About

Built for the space where story meets strategy.

I build things backwards — starting with the outcome, then designing everything around it. That means understanding what each audience needs to feel before they’ll act, what each partner needs to win before they’ll commit, and what story is worth telling before the first conversation happens.

My work lives at the crossroads of entertainment, brand strategy, and audience intelligence. I’ve spent my career finding the story worth telling, building experiences authentic enough to earn real engagement, and structuring every partnership so everyone at the table has a reason to come back.

Entertainment isn’t a niche I work in — it’s a lever I’ve mastered. In today’s attention economy, any organization serious about marketing has to know how to use it. I do.

$2M+

Celebrity-driven donor revenue generated

Partner-funded studio integrations executed

15+

Years in high-impact partnerships

Campaign Work

USO Entertainment Partnerships

Studio integrations, talent campaigns, and activations — each designed to serve the mission, the partner, and the audience simultaneously. Partners fund talent, crew, travel, and content production in exchange for military installation access and authentic storytelling.

In-Person Studio Tours

MGM Studios — Tour Sizzle

Channing Tatum — DOG

The campaign that established the model

The first fully partner-funded USO tour: MGM covered talent, crew, travel, and content production in exchange for military installation access and authentic storytelling. Two in-person stops, a virtual engagement reaching troops overseas, studio-distributed content generating 392,000+ YouTube views, and a talent-signed donor email series — each element serving a different audience goal.

392K+

YouTube views

$56,659

Donor revenue

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Prime Video — Tour Sizzle

John Krasinski — JACK RYAN

10.8M combined follower reach at near-zero cost

When Krasinski shows up for the USO, his audience doesn’t just see the USO — they see someone they trust choosing the USO. Co-branded across talent (4.8M followers) and Prime Video (6M followers) Instagram channels during peak holiday season.

10.8M

Combined reach

118K+

Instagram likes

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MGM Studios — Tour Sizzle

Jake Gyllenhaal — THE COVENANT

MGM returned. The model proven.

MGM came back for a second partnership — proof the model delivers for everyone at the table. THE COVENANT tour produced a talent-signed donor email and text campaign raising $53,271, converting studio-built awareness directly into fundraising impact.

$53,271

Donor revenue (email + SMS)

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Focus Features — Tour Sizzle

Austin Butler, Jodie Comer & Norman Reedus — THE BIKERIDERS

A-list ensemble, fully partner-funded

Three major talent names, one in-person installation tour, entirely funded by Focus Features. Authentic military community storytelling that delivers for every party at the table.

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Prime Video — Tour Sizzle

Taylor Kitsch — THE TERMINAL LIST: DARK WOLF

Third Prime Video integration — the partnership compounds

Prime Video’s continued investment across multiple titles reflects the sustained value the model delivers. THE TERMINAL LIST: DARK WOLF marks their third integration, each one building on the trust and relationship established before it.

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Virtual & Social

USO Virtual Tour — Clip

Snoop Dogg — USO Virtual Tour

One of the highest-impact virtual events in USO history

Brought Snoop Dogg directly to troops overseas through the USO’s virtual programming. This clip captures him speaking about staying connected to home while deployed. Ranked among the most impactful virtual engagements the organization has ever produced.

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Dave Portnoy / USO Canine Volunteer of the Year

Awareness Campaign — Instagram

Dave Portnoy & Miss Peaches — USO Canine Volunteer of the Year

Unexpected talent alignment driving authentic reach

Leveraged Dave Portnoy’s reach to amplify the USO’s Canine Volunteer of the Year public vote campaign — encouraging audiences to recognize and vote for their favorite military service dog. Proof that the most effective partnerships are sometimes the ones nobody saw coming.

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Strategic Work

Thinking beyond the brief.

Work developed proactively — outside normal job responsibilities — because the opportunity was too clear to leave alone.

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Organizational Strategy — Unsolicited

USO Strategic Framework & Executive One-Sheet — Presented to the Incoming CEO

A full strategic framework developed independently — covering sequenced audience strategy, entertainment portfolio architecture, a sports partnership model, and a reimagined transitions program. Preceded by a condensed one-sheet designed for a single read. Both sent directly to the incoming CEO, built out of a sense of duty to an organization worth fighting for.

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Multi-Partner Brand Integration Pitch

PRESSURE × Dunkin’ × USO — Strategic Partnership Concept

A three-way brand integration anchored to Memorial Day and the film’s D-Day narrative. The 72¢ donation mechanic mirrors the film’s 72-hour theme. Spans a limited-edition Dunkin’ cup, trigger donation moments, talent appearances, service-member screenings, and a digital WWII letters archive.

Earned Media

Placed. Published. Broadcast.

Securing national media placements across two organizations — through pitching, cross-departmental collaboration, relationship-building, and designing experiences compelling enough that outlets wanted to cover them.

USO

Food Network — Series Finale

The Great Food Truck Race — Series Finale Feature

A television placement built entirely on initiative

Recognized Chef Tyler Florence’s genuine passion for the military mission and made it a priority to re-engage him in person — creating the space for a candid conversation about where his platforms and the USO’s mission could intersect. When he expressed interest in exploring a collaboration with THE GREAT FOOD TRUCK RACE, I took it from there: secured the producer introduction, developed and pitched the creative concept, and locked USO’s feature in the series finale. A mainstream linear television audience — exactly where our donors already are. Tyler Florence has since joined the organization as a USO Global Ambassador.

Series Finale

Food Network placement

USO Global

Ambassador — Tyler Florence

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Make-A-Wish America

Collaborated with the Make-A-Wish communications team to identify wishes with national media potential — shaping each experience so the story was worth telling and the moment was built for coverage.

Today Show — NBC National Television

Make-A-Wish Kids at the GRAMMY Awards

Seven wish kids. One night at music’s biggest stage.

Seven Make-A-Wish kids experienced the GRAMMY Awards — and the Today Show was there to capture every moment. A national television placement that put the Make-A-Wish mission in front of millions at the exact moment of maximum emotional impact.

NBC

National broadcast

Wish kids featured

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Extra — Mario Lopez at The Grove

Cayden’s Wish: Becoming a Pop Star

Experience design that made a wish kid feel like a star

Cayden wanted to be a pop star — so we built it. Recording session at Red Bull’s studio (staff lined up outside with signs cheering him on), Macy’s wardrobe, Maroon 5 meet-and-greet, and a live interview with Mario Lopez on the set of Extra at The Grove. Cayden was the star the entire time.

Extra

National entertainment news

Maroon 5

+ Red Bull + Macy’s

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Teen Vogue × Featured Wish Stories