Lauren Bronson

About

Built where strategy meets execution.

Most organizations already possess more value than they realize. My work is finding where it lives.

I look for the overlooked audience, the underutilized relationship, the untapped opportunity, the stronger story hiding in plain sight. Then I build around it — identifying the leverage, aligning people, creating something that didn't exist before. Something that makes people feel something real.

The most impactful work I've done was built without the budget most people would have said was necessary. Maximum impact with limited resources isn't a constraint I've worked around — it's how I've learned to think.

The instinct is pattern recognition. Seeing what could become possible before the pieces are in place. Connecting things others keep separate until the clearest path forward feels obvious — and inevitable.

I've done this across organizations that operate at scale, where audiences are large, teams are distributed, and the stakes are real. That's why strategic thinking and execution aren't separate skills to me. At the level where it matters, they're the same job.

It all starts with connection. The right story creates trust. Trust creates engagement. Engagement creates action. The tactics change. The principle doesn't.

Campaign Work

Entertainment Partnerships & Brand Activations

Each of these began as something smaller than it became. That’s not an accident — it’s the instinct. See what it could be. Build toward it. Make sure everyone at the table wins.

In-Person Studio Tours

MGM Studios — Tour Sizzle

Channing Tatum — DOG

The campaign that established the model

MGM covered talent, crew, travel, and content production in exchange for military installation access and authentic storytelling. Two in-person stops, a virtual engagement reaching troops overseas, and a talent-signed donor campaign — each element designed for a different audience, all funded by the studio. The model held. Every studio partnership after it was built on what this one proved.

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Prime Video — Tour Sizzle

John Krasinski — JACK RYAN

When he shows up, his audience doesn’t just see the USO — they see someone they trust choosing it.

Co-branded across talent and Prime Video channels during peak holiday season. The reach was significant. The trust it transferred was more so.

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MGM Studios — Tour Sizzle

Jake Gyllenhaal — THE COVENANT

MGM returned. The model proven.

MGM came back for a second partnership — not because they had to, but because the first one delivered for everyone at the table. The return was the verdict: the model worked, and it was worth coming back to.

The repeat business is the metric.

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Focus Features — Tour Sizzle

Austin Butler, Jodie Comer & Norman Reedus — THE BIKERIDERS

A-list ensemble, fully partner-funded

Three names, one installation — and the military biker community brought in as part of the experience itself, not just the audience. Authentic storytelling that worked because it was built with the community, not just for it.

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Prime Video — Tour Sizzle

Taylor Kitsch — THE TERMINAL LIST: DARK WOLF

Third Prime Video integration — the partnership compounds

Three integrations across three Prime Video titles — not a streak, a program. What started as a single engagement became a standing partnership, each one building on the access and trust established before it.

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Virtual & Social

USO Virtual Tour — Clip

Snoop Dogg — USO Virtual Tour

He didn’t travel to them. He showed up where they were.

Brought Snoop Dogg directly to troops overseas through the USO’s virtual programming. This clip captures him speaking about staying connected to home while deployed. Ranked among the most impactful virtual engagements the organization has ever produced.

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Dave Portnoy / USO Canine Volunteer of the Year

Awareness Campaign — Instagram

Dave Portnoy & Miss Peaches — USO Canine Volunteer of the Year

The side door was the strategy.

Everyone pitches Dave Portnoy. Nobody pitches Miss Peaches. I knew Dave’s audience was worth reaching — and I knew the USO would be more comfortable getting there through her. Peaches had her own following, her own authentic connection to the military community through the Canine Volunteer of the Year campaign, and a built-in reason to say yes that didn’t depend on Dave’s calculus at all. The entry point was the strategy. Both audiences showed up.

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Strategic Work

Thinking beyond the brief.

Work developed proactively — outside normal job responsibilities — because the opportunity was too clear to leave alone.

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Organizational Strategy — Unsolicited

USO Strategic Framework & Executive One-Sheet — Presented to the Incoming CEO

A full strategic framework developed independently — covering sequenced audience strategy, entertainment portfolio architecture, a sports partnership model, and a reimagined transitions program. Preceded by a condensed one-sheet designed for a single read. Both sent directly to the incoming CEO, built out of a sense of duty to an organization worth fighting for.

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Multi-Partner Brand Integration Pitch

PRESSURE × Dunkin’ × USO — Strategic Partnership Concept

The brief didn’t exist. The opportunity did. A three-way brand integration anchored to Memorial Day and the film’s D-Day narrative. The 72¢ donation mechanic mirrors the film’s 72-hour theme. Spans a limited-edition Dunkin’ cup, trigger donation moments, talent appearances, service-member screenings, and a digital WWII letters archive.

Earned Media

Placed. Published. Broadcast.

National media placements earned through experiences worth covering.

USO

Food Network — Series Finale

The Great Food Truck Race — Series Finale Feature

A television placement built entirely on initiative

Recognized Chef Tyler Florence’s genuine passion for the military mission and made it a priority to re-engage him in person — creating the space for a candid conversation about where his platforms and the USO’s mission could intersect. When he expressed interest in exploring a collaboration with THE GREAT FOOD TRUCK RACE, I took it from there: secured the producer introduction, developed and pitched the creative concept, and locked USO’s feature in the series finale. A mainstream linear television audience — exactly where our donors already are. Tyler Florence has since joined the organization as a USO Global Ambassador.

Series Finale

Food Network placement

USO Global

Ambassador — Tyler Florence

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Make-A-Wish America

Collaborated with the Make-A-Wish communications team to identify wishes with national media potential — shaping each experience so the story was worth telling and the moment was built for coverage.

Today Show — NBC National Television

Make-A-Wish Kids at the GRAMMY Awards

Seven wish kids. One night at music’s biggest stage.

Seven Make-A-Wish kids experienced the GRAMMY Awards — and the Today Show was there to capture every moment. A national television placement that put the Make-A-Wish mission in front of millions at the exact moment of maximum emotional impact.

NBC

National broadcast

Wish kids featured

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Extra — Mario Lopez at The Grove

Cayden’s Wish: Becoming a Pop Star

Experience design that made a wish kid feel like a star

Cayden wanted to be a pop star — so we built it. Recording session at Red Bull’s studio (staff lined up outside with signs cheering him on), Macy’s wardrobe, Maroon 5 meet-and-greet, and a live interview with Mario Lopez on the set of Extra at The Grove. Cayden was the star the entire time.

Extra

National entertainment news

Maroon 5

+ Red Bull + Macy’s

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Teen Vogue × Featured Wish Stories